About Us

Welcome to Amelia Lane Boutique, where everyday ease meets quiet elegance.

Our Story

I’m Amelia Lane, and—like many women over forty—I was tired of choosing between comfort and style. I’d try on dresses that were too stiff, fabrics that scratched, cuts designed for bodies that no longer looked like mine.
So I set out to create the boutique I couldn’t find: a collection of summer dresses that embrace real shapes, feel feather‑light and make you feel at home the moment you slip them on.

What Makes Us Different

	Amelia Lane Boutique
“Real Women” Philosophy	Cuts, proportions and details designed for changing bodies—worthy of celebration, not compromise.
Hand‑picked Fabrics	Viscose, and breathable fibres: never that shiny “plastic” look.
Small Batches, Great Care	We produce in limited quantities so we can inspect every single seam. When a style sells out, it won’t always return.
90‑Day Money‑Back	Take three full months to wear it, live in it, and decide if it’s love.

Our Promise

Comfort you can feel and see
Each dress is made to follow you from a morning meeting to an evening toast—no pinching, no fuss.
Ageless elegance
We believe beauty has no expiry date. Our styles flatter without disguising, leaving room for your own personality.
Supporting real women
From the models in our campaigns—all 40+—to free styling advice by email, your needs always come first.

The Team

We’re a small group of seamstresses, buyers and creatives based in the UK. Every order is packed by hand in our studio and shipped via Royal Mail Tracked 48, because receiving a parcel should be as easy as wearing a comfortable dress.

Looking Ahead

We’re expanding with seasonal micro‑capsules and collaborations with British illustrators, but one promise stays the same: clothes that make you feel good—today and tomorrow.

Thank You for Being Here

If this is your first glimpse inside Amelia Lane, make yourself at home.
And if you already own one of our dresses, thank you for turning this vision into reality.

With love,
Amelia

“Fashion should make you smile in the mirror, not check the label.”